There are a lot of similarities between the Word Faith movement and The Secret by Rhonda Byrne. In The Secret you have a law of attraction and that law of attraction is an impersonal force by which you can create your own reality. For example, you can attract thinness to yourself by thinking thin thoughts. Here's how Rhonda Byrne puts it. She says to transform herself from fat to thin she thought thin thoughts and she didn't so much as look at fat people. Here's a direct quote:
"If you see people who are overweight, do not observe them, but immediately switch your mind to the picture of you in your perfect body and feel it. As a result" she says, "I now maintain my perfect weight of 116 pounds and I can eat whatever I want."
And in The Secret itself, if you read the book, she says that the error is to think that food is responsible for weight gain and she points out it's not food, it's thoughts. In fact, here's how she puts it:
"The most common thought that people hold, and I held it too, is that food was responsible for my weight gain. That is a belief that does not serve you, and in my mind now, it is complete balderdash! Food is not responsible for putting on weight. It is your thought that food is responsible for putting on weight that actually has food put on weight. Remember, thoughts are the primary cause of everything, and the rest is effects from those thoughts. Think perfect thoughts and the result must be perfect weight."
Now if you look at Joel Osteen - and you can find her book sandwiched in between his two mega-bestsellers in most bookstores today - he says essentially the same thing. For Rhonda Byrne the genie is the law of attraction; for Joel Osteen it's the word of faith, and so he's committed to the notion that faith is a force, that words are the containers of the force and through the force of faith you can create your own reality.
If you look at his bestseller Your Best Life Now he says "You have to begin speaking words of faith over your life. Your words have enormous creative power. The moment you speak something out you give birth to it. This is a spiritual principle and it works whether you are saying something good or bad, positive or negative." In other words, if you say negative things, negative things will happen to you. If you speak words of fear, bad things are going to happen to you. Speak words of faith, good things are going to happen to you.
In fact, he goes so far as to say - and he uses this as an illustration - that there's a guy named Joe and had he changed his name to Joseph he could have prevented five deaths in his family. He didn't realize until a long time afterward that Joseph was what he should go by and by using Joe he was calling all kinds of bad things into his life.