Clark Pinnock, who is a professor at McMaster's Divinity School said this:
I consider the concept of hell an outrageous doctrine. It's a bad doctrine which needs to be changed. How can Christians possibly project a deity of such cruelty and vindictiveness whose ways include inflicting everlasting torture upon His creatures, however sinful they may have been? Surely a God who would do such a thing is more nearly like Satan than like God, at least by any ordinary moral standards and by the Gospel itself. Surely the God and Father of our Lord Jesus Christ is no fiend. Torturing people without end is not what our God does. Everlasting torment is intolerable from a moral point of view because it makes God into a blood-thirsty monster who maintains an everlasting Auschwitz for victims whom He does not even allow the dignity to die.In response, theologian Millard Eareckson said "If one is going to describe sending persons to endless punishment as cruelty and vindictiveness and a God who would do so as more nearly like Satan than God and a blood-thirsty monster who maintains an everlasting Auschwitz, he had better be very certain he is correct, for if he is wrong he is guilty of blasphemy. A wiser course of action would be restraint in one's statements just in case they might be wrong."
Annihilationism is gaining ground as we embrace a kinder, gentler theology perfectly suited to a feel-good generation. Hell's imagery is more common today in comic pages than in church pulpits. Preachers prefer to dwell on more uplifting themes. Hell has all but disappeared and no one seems to have noticed.